Our Purpose
We don’t help you run a business.
We Unleash You to own your life.
Freedom to choose how you spend your time.
Freedom to show up for your family — not just provide for them.
Freedom to build something that gives back more than it takes.
Most owners never get there — because no one teaches them how.
There’s no small business school (and let’s be honest, who would want to go?).
So we built something better.
Make it stand out.
The Truth About Ownership
At Purpose Driven Freedom™, we believe business isn’t the goal — freedom is.
Owners have the greatest ability on earth to create freedom — for themselves and their families.
But too many get stuck in their business instead of rising above it.
For many owners their business destroys their family either quickly or over a long period.
Our founder, Brad Fitzsimmons, was once addicted to his business too.
Now, his purpose is to teach other owners a different way.
“It’s like choosing between exhausting city traffic and fresh open water. You’re the boss — so why do you keep choosing the car instead of the sailboat? Its because society says exhaustion is part of it, its not, at least not permanently. That’s why we’re here. You don’t need another road map. You need a navigator.”
A More Enjoyable Way to Build a Valuable Business
It starts with purpose.
It ends with options:
More time. More money. More joy.
And eventually, a business you can sell — on your terms.
Purpose Driven Freedom™ delivers freedom across 6 areas:
TimeFinanceAssociationPurposePotentialFulfillment
This isn’t theory. It’s a track record:
What Should You Expect?
Over the past 4 years, our owners have averaged:
271% improvement in Quality of Life
126% increase in Professional Enjoyment
312% increase in Personal Freedom
202% increase in Professional Freedom
127% increase in Revenue
2,455% increase in Company Value
(Okay, that one surprised us too — but when owners stop making every decision based on cash flow and start thinking like investors in their own business, things change fast. Because one day, every business has an exit — and now they’re building for it.)
Vision 30
After 30 Months, our clients
Work under 30 hours per week
Take 30 consecutive days holiday
Purpose is where it starts.
Freedom is what follows.
And building a business you can enjoy — and eventually exit — is just part of the process.
